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Waiting on a Winning Streak: Infinity Softworks Closes a New Funding Round

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I don’t like to gamble so don’t usually play cards. Since I don’t play, I haven’t developed some amazing strategy for winning nor do I have the kind of memory that allows me to count cards/play odds and offset my inexperience. But I found myself in a card game anyway. There were six of us playing and I kept drawing lousy hands. I kept folding early and often, before I could lose much money. We played round after round, with me folding with small or zero bets and my chip pile dwindling slowly.

Finally, the cards changed in my favor. With only a handful of chips left, I bluffed my way to a solid pot then started drawing good cards. Before I knew it I reeled off seven or eight winning hands in a row, riding them to a nice pile of chips, and putting everyone else at the table on the defensive.

It dawned on me recently that I have been running Infinity Softworks the same way the last few years. As with cards I didn’t play this strategy on purpose. Instead, my cautious nature led me to it, going after small pots, biding my time for the right opening, staying in the game. Waiting. Other companies were betting all in — on mobile, on the web — and I was starting to wonder if I’d lost my nerve, if I’d be able to see the big opportunity when it hit. And frankly, I almost missed it.

This past summer and fall turned into what I thought was going to happen in 2001: the mobile software market is finally becoming a reality. Amazing hardware powered by Apple, RIM and Google is coming to fruition. The innovation curve is accelerating. Reasonable software distribution is coming back. And all of these devices are web-enabled, connecting our customers to the world.

I have found kindred spirits, people who also see great opportunities and have stuck with me for years. Years of caution finally paid off. Infinity Softworks closed a round of funding that will kick start our FastFigures and FastFigures Mobile efforts, giving us a solid foundation to build from and the ability to power through these tough economic times. (Read the release here.) This, the first winning pot in the latest of Infinity’s card games. I smell a streak coming on.


Posted in Favorites, Infinity Softworks

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